ANDRÉ CHAMPAGNE
THE CHAMPAGNE OF SWEATERS
Holiday campaign for this popular champagne brand among Gen Z and young Millennials, with the customized '“hot mess” ugly sweater in focus. By encouraging André fans to engage with the social posts, a few lucky people were surprised with the hottest holiday item: the sweater. The campaign drove outsize engagement on social media.
Campaign featured in Adweek. Hover photos for captions.
To hear more about my role as a Jr. Creative Strategist/Planner for André Champagne, contact me!
Caption: Get the holiday party started with *The Champagne of Sweaters* 🥂 Tag your grandma 👵
Caption: Thanksgiving #Mood: Keep the cocktails flowing by any means necessary. (Model pictured in the limited edition Champagne of Sweaters) 💅
Caption: @HoneyMahogany letting us have it in *The Champagne of Sweaters.* Tag your parents to tell them you’re coming home for the holidays 🎁👋
Caption: It’s the most wonderful time of the year. ~*Celebrate*~ in the
Champagne of Sweaters. Tag your elf friend.
Caption: The André Holiday Sweater looks better in pairs. Tag your favorite roommate 👯♂️💕
Caption: This week’s weather forecast: festive with a chance of snuggly. Tag a friend who needs to bundle up in the limited edition André Holiday Sweater 🍂🥂
Caption: CUZ WE SLEIGH. Tag someone cute and furry 🐶Models pictured in *The Champagne of Sweaters* (size XXXXS) 🍾
Caption: When your team is #2 and the holidays are #1 🎄💕Tag a friend who needs *The Champagne of Sweaters* in their life 🥂
Caption: Don’t call it ugly 💅 Tag a friend who needs *The Champagne of Sweaters* in their life
Caption: Spot the difference!
Caption: The André Holiday Sweater is here. Tag a friend who would sleigh this look.
Caption: Fresh to death. The *Champagne of Sweaters* is the coolest trend this fall. Comment if you agree 💀💯
Caption: You like what you see? 😉 Presenting: The Champagne of Sweaters 🍾 Tag a friend who would look hot in this look 🔥
Featured in Adweek
Team: Odysseus Arms.
CEO: Libby Brockhoff. ECD/Partner: Franklin Tipton. Account Director: Kelly Kruse. Associate Creative Director/Art Director: Jarrod Gustin. Associate Creative Director/Copywriter: Madeline Lambie. Jr. Creative Strategist/Planner: Caroline Sinclair. Producer: Shirley Liang. Director of Photography: Adam Feurman.