My role: Creative Strategist and Copywriter.

Integrated campaign for St. George Spirits, a hidden distillery gem in Alameda, California with potential for large distribution. But few know about the artistry and craft that goes into creating the spirits and the innovative, qualitative flavors that have been distilled by superlative raw materials.   

Our target audience of Millennial foodies are now beginning to drive gin to new heights and they seek small-batch, artisan over big brands. Our goal was to create an integrated campaign that pushes the artistry that goes into creating spirits by targeting specific foodies in San Francisco with a humorous tone.

Their tasting is a sensational experience and their passion for spirits is contagious. We saw a great opportunity in bringing tasting pop-ups to San Francisco to make the distillery more accessible to our audience and increase brand awareness. Our new designed website and webshop solves the distribution problem and people's difficulty of not knowing where to buy their spirits. Drink recipe videos on Facebook adds a great element to delivering inspiring content to our audience that they would want to do themselves and share with friends.  

To find out more about the project, contact me! 

Team members; Bryan Jhung, Art Director and Gabriella Martinsson, Creative Strategist. 

My role: Creative Strategist, Copywriter and Art Director. 

Integrated campaign for Naja, a lingerie brand based in San Francisco, California. We saw incredible potential in Naja and their passion for empowering women with their "Nude For All" collection.

During the course of four months, my team member and I researched the brand and developed a new brand strategy and campaign for their "Nude For All" collection. Our goal was to emphasize and communicate Naja's ethos about female empowerment, body positivity and diversity by using multi-platforms and target all the strong women who feel comfortable in the nude in San Francisco.  

Our audience of "Nasty Women" are fed up with the sexism that has highlighted advertising and the lack of diverse representation. They want to see real women that they can relate to. They are also professionals and commuters, which led us to an experiential Bart takeover. By complementing with social media ads using behavioral and geo-targeting and email marketing, our goal was to bring traffic to the website to have our audience experience a digital underwear guide. Our guide is designed to customize the right shade of nude and bra fit.   

To find out more about the project, contact me! 

Team member: Gabriella Martinsson, Brand Strategist, Copywriter and Art Director.     

My role: Creative Strategist.

Creative brief for OPI, world leading professional nail care company.

To find out more about the project, contact me!

My role: Marketing Intern.

Marketing plan for Blue Truck Studio, an award-winning architecture studio in San Francisco. During my internship I developed a new marketing plan targeting affluent Millennials in San Francisco Bay Area who are first-time home buyers. By collaborating with Blue Truck's Marketing Manager, we faced the challenge of increasing sales and brand awareness on a low budget and in an industry where traditional marketing is dominating. 

As a strategist, I only saw creative opportunities for Blue Truck. After doing research, we decided to focus our marketing on increasing referrals by creating "Welcome Home" parties for completed projects. We also developed the idea of creating post cards of the completed houses that the owners can send to friends and family. We created the unique experiences that Millennials today crave and want to post on social media. 

To find out more about the internship and my work, contact me! 

My role: Social Media Strategist.

Social media strategy for Westworld park, based on the famous HBO TV-show. The business goal was to increase repeat visitation within their current target audience. The campaign is a hashtag and gamification campaign.

The main idea was to give former visitors the opportunity to live out their complete fantasy, by requesting a storyline within the park as they book their stay. I also partnered up with influencers and used Instagram Live as the main platform for gamification content. 

To find out more about the project, contact me! 

My role: Brand Strategist / Social Media Intern.

Brand and social media strategy for Svensk Co, a home decor startup in San Francisco who makes handcrafted, Swedish inspired candles. During my internship, I rebranded Svensk Co and developed a new strategy. I managed their marketing, social channels, content creation and publishing for social, analytics, email marketing and sales.

The challenge was to increase brand awareness with no marketing budget. Our goal was to increase sales and have a strong aesthetic social media presence while clearly communicating the brand's ethos.

I helped design and launch their new website, new product design and lookbook. I managed influencer campaigns on social media and reached out to press suitable for collaboration. I increased following on Instagram by 20% and increased sales by 42%.

To find out more about the internship and my work, contact me!        

My role: Creative Strategist and Researcher.

A strategic plan with possible executions to increase sales for chocolate brand Toblerone. Through primary and secondary research during the course of three weeks, I gathered information on how to make Toblerone the number one sold chocolate at airports.   

To find out more about the project, contact me!