CARLO ROSSI
A SUMMER OF ROSSI SWEET SURPRISES
2019 social media summer campaign for Carlo Rossi. Our goal was to drive acquisition with new consumers by increasing awareness of the 750mL format and sweet varietals. How? By showing plenty of fun and inspiring ways to celebrate summer without breaking the bank. Throughout the summer, fans also had the chance to receive the sweetest surprise of all: a Carlo Rossi wine-yoke.
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Additional strategic work for Carlo Rossi: product launch of the OTS 750mL varietals, brand positioning, social media strategy, consumer research and focus groups.
To hear more about my work as a Jr. Creative Strategist/Planner for Carlo Rossi, contact me!
We’ve claimed our throne for the summer.
Carlo Rossi Summer Line 2019. Who's ready to party?! #RossiSweetSurprises #RossiFashion
This summer’s sweetest duo. Raise your hand if you need the hands-free Rossi Neck-glass in your life! 🐶🍊🍇🍈 #RossiSweetSurprises #TooSweetTooHandle
There are levels to this. 🙌 The Carlo Rossi Drink Station is scooting its way to a pool party near you.🍈 #RossiSweetSurprises
We’re freaks for fruit this summer. 🍈 🍓 #FruitFreaktail #RossiSweetSurprises
Wine Blog: How to make Fruit Freaktails
Wine Blog: How to make Fruit Freaktails
You know where to find us this summer. 🙋#SangriaKeg #PortableRossi #RossiSweetSurprises
Summer just got a whole lot sweeter 😉Treat yourself to Carlo Rossi's porch-friendly sangrias—now in fun size 🎉
Finding new ways to sip Carlo Rossi Sangria since 1975. 💁 Show us how you’re sipping Rossi this summer! 🍹 #RossiSweetSurprises #EfficientTanning
Team: Odysseus Arms.
CEO: Libby Brockhoff. ECD/Partner: Franklin Tipton. Managing Director: Eric Dunn. Jr. Creative Strategist/Planner: Caroline Sinclair. Associate Creative Director/Copywriter: Madeline Lambie. Associate Creative Director: Jarrod Gustin. Art Director: Katherine Stewart.