Head of Social Media. March 2020 to present. 
Folksam. Insurance Company. Stockholm, Sweden.

Content & Social Media Specialist. January 2020 to March 2024. 
Folksam. Insurance Company. Stockholm, Sweden.

Social Media Manager. Responsible for implementing, managing and refining the company's social media strategy.

- Responsible for content development and creation, campaigns and publishing.
- Collaborate with, inspire and efficiently lead a social media team of creatives.
- Own a monthly content plan. Oversee production of social assets, coordinate resources and tasks.
- Maintain and refine the social + channel strategy that will establish an effective social media presence and further the business goals.
- Facebook Business Manager and paid social (Facebook Ads Manager).
- Collaborate with and support the Marketing and PR department on social media activities.
- Measure, analyze and optimize social media activities.
- Pitch big ideas and concepts together with in-house creative teams to department heads.

Additional skills & accomplishments
Courses for professionals:

1. Marketing on Facebook & Instagram. August 2021.
Berghs School of Communication. Stockholm, Sweden. Diploma received.

2. Design Thinking. September 2021.
Berghs School of Communication. Stockholm, Sweden. Diploma received.

3. Creative and effective content on social media - how to succeed. November 2021.
Resumé. Stockholm, Sweden. Diploma received.


Creative Strategist. October 2019 to January 2020. 
Crossmedia Communication. Communication Agency. Uppsala, Sweden.

- Managed the development and ideation of marketing plans, campaigns and social media content for clients.
- Delivered compelling and innovative creative solutions that further the major business goals of the client.

Jr. Creative Strategist / Planner. January 2018 to May 2019. 
Odysseus Arms. Advertising Agency. San Francisco, CA.

Strategic planning and/or creative work across clients: Barefoot Wine, Foster Farms, Farmers Insurance, Carlo Rossi, André Champagne, Lost Eden, Wonolo, Femme Women's Care, Ester & Ethyl, and more.

Assistant Account Manager for clients Carlo Rossi, André Champagne and Femme Women's Care.

- Strategic and creative work, lead client presentations on findings and final presentation of compelling creative solutions that further the major business goals of the client.
- Turn brand marketing briefs into effective creative briefs for creative teams.
- Part of Odysseus Arms Third3ye™ team of researchers and strategists, a strategic and creative method where brands passionate consumers collaborate side by side with
agency staff.
- Collaborate with Senior Planner and lead in-person focus groups, trend reports, discussion guides, and executive summaries.
- Develop ad and campaign concepts, work closely with Creative Director and creative teams to execute them.
- Develop monthly social content ideas to reflect seasonal objectives and product launches.
- Production planning and oversee campaign photoshoots.
- Stay on top of key industry trends and best practices.
- Efficiently manage the flow of projects through the agency, from conception through delivery, manage resources and logistics.
- Manage day-to-day publishing across Odysseus Arms owned social media channels.
- Strong understanding of the creative development process at a creative agency.

Creative Strategist / Planner Intern. July 2017 to December 2017. 
Odysseus Arms. Advertising Agency. San Francisco, CA. 

Strategic planning and/or creative work across clients: Carlo Rossi, André Champagne, HotelTonight, Barefoot Wine, Lost Eden, and more.

- Collaborated and supported creatives and account lead on strategic, creative, and production projects.
- Worked with Senior Planner to gather qualitative and quantitative research.
- Turned cultural understanding and key insights into actionable ideas.


Marketing Intern. June 2017 to August 2017.
Blue Truck, Inc. Architecture Studio. San Francisco, CA.

- Partnered with the Marketing Manager to develop a marketing plan.
- Competitive research and present recommendations.
- Consumer research and present key findings.
- Conceptualized monthly social content.

View project here.


Creative Strategist / Social Media Intern. June 2017 to July 2017.
Cross Marketing PR. San Francisco, CA.

- Researched press and influencers suited for collaboration.
- Wrote press hits for social channels.
- Conceptualized and produced monthly social content across clients.



Brand Strategist / Social Media Intern. November 2016 to June 2017.
Svensk Co. Home Decor. San Francisco, CA.

Increased following on social by 20%.
Increased sales and wholesale by 40%.

- Developed a brand and social media strategy: defined presence on social.
- Created social content, managed day-to-day publishing and influencer campaigns across owned
social media channels. 
- Expanded database of influencers, collaborations, and track performance of each.
- Managed email marketing, sales and press. 
- Monitored, curated and managed outreach of user-generated content.

View project here.