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CREATIVE STRATEGIST & SOCIAL MEDIA SPECIALIST

 

 
 

creative savviness and a strategic mindset

 
 

 

WORK EXPERIENCE

Current role:
Head of Social Media at Folksam

 
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HIGHLIGHTS:
1.
WENT FROM LITTLE TO NONE IN-HOUSE PRODUCTION TO LEADING PRODUCTION, CREATING A MAJORITY OF OUR OWN VIDEOS, TOGETHER WITH SOCIAL TEAM.

2. CREATED MONTHLY SOCIAL MEDIA CONTENT AND CAMPAIGNS THAT DROVE HIGH ENGAGEMENT, REACH, TRAFFIC AND ABOVE-AVERAGE INDUSTRY CTR.

3. DEVELOPED A SOCIAL MEDIA PLAYBOOK AND GUIDELINES THAT DEFINED AND REFINED THE SOCIAL MEDIA STRATEGY.

4. COLLABORATED WITH, INSPIRED AND EFFICIENTLY LED A SOCIAL MEDIA TEAM OF CREATIVES.

5. PART OF TEAM THAT WON “BEST EXPO” (INHOUSE 2021) FOR “THE HEART ON FOLKSAM SKYSCRAPER”. SPREADING LOVE AND LIGHT ACROSS THE NATION BY LIGHTING UP WHAT MIGHT BE SWEDEN’S BIGGEST HEART ON FOLKSAM’S ICONIC SKYSCRAPER.

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HIGHLIGHTS:
1.
NAMED "EMPLOYEE OF THE YEAR" IN 2018.

2. MENTORED AND MANAGED THE 2018 SUMMER INTERNSHIP PROGRAM.

3. PART OF TEAM THAT DEVELOPED CREATIVE WORK THAT WON THE PARTNERSHIP AND BEAT OUT MORE THAN A DOZEN AGENCIES IN A PITCH FOR FARMERS INSURANCE.

4. DEVELOPED STRATEGY, PROJECT MANAGED AND EXECUTED CREATIVE WORK FOR ANDRÉ CHAMPAGNE, WITH 250K+ FOLLOWERS, THAT DROVE OUTSIZE ENGAGEMENT ON SOCIAL MEDIA.

5. DEVELOPED STRATEGY, PROJECT MANAGED, IDEATED AND PRODUCED MONTHLY SOCIAL CONTENT FOR CARLO ROSSI, ONE OF THE TOP 5 BRANDS IN THE WORLD’S LARGEST WINERY, E&J GALLO, WITH 500K+ FOLLOWERS.


STRATEGIC AND/OR CREATIVE WORK ACROSS CLIENTS:

 
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STORYTELLER WHO THRIVE ON DEVELOPING OUTSTANDING CREATIVE CONTENT AND CAMPAIGNS, AND WORKING CLOSELY WITH CREATIVE TEAMS TO EXECUTE THEM.

 

 

TURNED BRAND MARKETING BRIEFS INTO CREATIVE BRIEFS FOR CREATIVE TEAMS.

 

 

HUNDREDS OF HOURS SPENT TALKING TO AND COLLABORATING CLOSELY WITH BRANDS MOST PASSIONATE CONSUMERS, FINDING INSIGHTS AND SOLUTIONS TO GUIDE CREATIVE AND STRATEGIC WORK.

 

 

MENTORED BY AND RESPONDED DIRECTLY TO FOUNDER AND CEO OF ODYSSEUS ARMS, INDUSTRY PIONEER LIBBY BROCKHOFF AND CCO, FRANKLIN TIPTON.

 

MY WORK

FOLKSAM

CARLO ROSSI

CARLO ROSSI

BAREFOOT WINE

BAREFOOT WINE

ANDRÉ CHAMPAGNE

ANDRÉ CHAMPAGNE


PROJECTS IN THE PRESS

RESUMÉ: FOLKSAM + UNIZON WANT TO HIGHLIGHT THAT THE HOME IS THE MOST DANGEROUS PLACE FOR WOMEN. READ MORE HERE.

FOLKSAM NYHETSRUM: THE HEART ON FOLKSAM SKYSCRAPER WINS BEST EXPO. READ MORE HERE.

ADFORUM: UGLY SWEATER CAMPAIGN BY ODYSSEUS ARMS FOR ANDRÉ CHAMPAGNE. READ MORE HERE.

ADFORUM: UGLY SWEATER CAMPAIGN BY ODYSSEUS ARMS FOR ANDRÉ CHAMPAGNE. READ MORE HERE.

ADWEEK: ODYSSEUS ARMS AND ANDRÉ HAVE AN UGLY CHRISTMAS SWEATER MEME FOR EVERY OCCASION. READ MORE HERE.

ADWEEK: ODYSSEUS ARMS AND ANDRÉ HAVE AN UGLY CHRISTMAS SWEATER MEME FOR EVERY OCCASION. READ MORE HERE.

CAMPAIGN US: NEW WOMEN’S URGENT HEALTHCARE FEMME TEAMS UP WITH ODYSSEUS ARMS. READ MORE HERE.

CAMPAIGN US: NEW WOMEN’S URGENT HEALTHCARE FEMME TEAMS UP WITH ODYSSEUS ARMS. READ MORE HERE.

CAMPAIGN US: RENTERS INSURANCE GETS A SEXY MAKEOVER WITH TOGGLE. READ MORE HERE.

CAMPAIGN US: RENTERS INSURANCE GETS A SEXY MAKEOVER WITH TOGGLE. READ MORE HERE.